Every year in February, the International Berlin Film Festival (Berlinale) is being held, with Potsdamer Platz becoming a stage for many greats of the international movie scene.
With more than 200,000 tickets sold, the Berlinale is the largest public motion-picture festival in the world.
Glamorous receptions and VIP lounges are part and parcel of the events taking place at the Sony Center. This year again, the complete Berlinale program was presented on the LED video screen, including live broadcasts of the grand opening, press conferences and prize award ceremonies.
Amazing things could be experienced at the Sony Center am Potsdamer Platz at the end of the year. In the midst of the festively decorated Forum the daily dance show with dance, lights, glitter and special effecty by the fascinating Stella was an event highlight. She enchanted her audience and brought a brilliant sparkle and Christmas spirit to the Sony Center. An enchanting ensemble of light figures made only make children's eyes sparkle with joy. The elves Klara, Kasia and Laura as well as Firebird Phoenix blent in perfectly in the glittering Forum with their sparkling appearance.
Directly below the Sony Centers world-famous roof was a floating, oversized chandelier with thousands of sapphire and golden highlights. Glittering stars on the façades and fairy lights on the Christmas trees completed the atmospheric lighting concept. Lovingly thought-out details created an atmosphere inviting to stay and enjoy the visit.
Besides the visual experience and the entertainment, there were of course also be refreshments available. Traditional food, delicious sweets and exquisite drinks were offered in quaint, cozy huts.
Again this year the extraordinary Open-Air Art Fair ART...ESSENZ took place at the Sony Center am Potsdamer Platz. The idea of the concept is to offer Art in a relaxed atmosphere with affordable prices. Visitors and art lovers easily find access to art and a wide range of art pieces by 40 visual artists. Again this year artists were present to sell their work of art and contribute to lively dialogues. With the ART...ESSENZ the Sony Center offers another cultural highlight for the Berlin event calendar.
From May 8th – 10th theater lovers and guests were invited to enjoy three extraordinary theater productions of the Berliner Festpiele open air. Entrance was free of charge and visitors did not have to stand in line, could take a seat in comfortable deck chairs and together with friends experienced theater in a different way.
We showed the following plays:
„Common Ground“ by Yael Ronen and Ensemble, Director: Yael Ronen (Maxim Gorki Theater, Berlin)
„John Gabriel Borkman“ by Henrik Ibsen, Director: Karin Henkel (Deutsches Schauspielhaus, Hamburg)
„Die lächerliche Finsternis“ by Wolfram Lotz, Director: Dušan David Pařízek (Burgtheater, Wien)
Spring, Blossoms & Beats - Private Concerts in Greenhouses
From March 27 – 29 lovers of music are invited to the music festival at the Sony Center - right in time at the beginning of spring. In the middle of fragrant flowerage of two green houses, visitors can take a seat and enjoy one of altogether excklusive 28 concerts. Top-class and diversified program enthralle lovers of Rap, Electro, Blues, Chanson, Singer-Singwriter and Folk. Among others Sonic Mobilée, Luca, Carole.M, Line Langner & Band, Le-Thanh Ho, Fabeck, Joel Havea, Paula Tebbens Trio, FINS! or MIU will perform on stage.
Entrance free of charge!
From January 15 to 18, readings were held in original Mongolian Yurts at the Sony Center am Potsdamer Platz. On four days 35 authors presented their latest books dealing with the topic: “Parallel worlds: diversity and interaction”. Every full hour, for the duration of 30 minutes. The program certainly included readings in English and readings for school classes. On Friday a Special Night presented newcomers and their debut novels.
Along the lines „…FOR a new urban joy“ Smart presented its latest fortwo und forfour models.
The European road show offered an unique world of experience with many activities, such as silent disco as well as live-performances of music artists like Adesse, 'Georg auf Lieder' or Miss Platnum.
Again this year the extraordinary Open-Air Art Fair ART...ESSENZ No. 16 took place at the Sony Center am Potsdamer Platz.
The idea behind the concept "Art for Everyone" is, that on these three days no art piece costs more than 100 Euros. Through the price limit, visitors and art lovers easily find access to art and a wide range of art pieces by 50 visual artists.
All artists were present, sold their work of art and contributed to lively dialogues. With the ART...ESSENZ the Sony Center offers another cultural highlight for the Berlin event calendar.
On June 30 the Ray Ban nightliner made a stopover at the Sony Center during the ‘Ray-Ban Polarized Tour 2014’.
Between 10 to 18 hrs the nightliner offered the opportunity to have a look at the authentic scenery and original requisites of bands and to get to know the new Ray-Ban Polarized glasses. A photographer took pictures and a raffle was presented.
A promotional team invited all guests to stay and relax in a Chill-Out-Area. Further product information was provided.
The European premiere of „Transformers – Age of Extinction” in June was a real event highlight of the year.
A seven meter high figure of Autobots “Optimus Prime” together with “Grimlock” and darling of the public “Bumblebee” in his appearance as Chevrolet Camaro welcomed 1.500 guests on the 1,000 sqm red carpet at the Sony Center.
Director Michael Bay and his main characters Mark Wahlberg, Nicola Peltz, Jack Reynor and Li Bingbing were extensively celebrated by thousands of Transformers fan.
The complex event set up remained until miE July for a movie promotion.
From May 9 to 11, 2014 theatre-lovers could enjoy a new theater experience at the Theatertreffen @Sony Center: open air and in a relaxed atmosphere.
On the big Sony Center video wall at the Forum a selection of the “most notable” theater productions of the season from German-speaking countries were presented on screen.
Visitors took a seat in a comfortable beach chair, watched the plays for free, enjoyed themselves and had a chat among their friends.
On April 15, director Marc Webb, producer Matt Tolmach as well as main characters Andrew Garfield, Emma Stone and Jamie Foxx came to the Sony Center to present their film "The Amazing Spiderman 2 – Rise of Electro".
The stars spent much time with their fans and wrote many autographs. In the presence of invited VIP guests the film celebrated its Germany premiere.
On March 28, the curtain was raised for the Muppets.
The crew of the new cinema movie „MUPPETS – MOST WANTED“ invited for a photo call. About 40 journalists came to the Sony Center to meet the unequal couple as well as director James Bobin which arrived at the Forum in a seven meter “Trabant” limousine.
From January 30 to February 02, readings again were held in original Mongolian Yurts at the Sony Center am Potsdamer Plat.
35 authors presented their latest books, dealing with the topic: “How we became who we are”, every full hour, for the duration of 30 minutes. The program certainly included readings in English and readings for school classes.
On Friday a Special Night presented newcomers and their debut novels. Admission was free.